The challenge of this project was to develop the right theme for the branding of Java Café’ Select. It centered on the African farmers and how they were being helped to succeed. We wanted to educate the customers in the steps that actually went into producing this brand of coffee. Gra Café’ was created as the wholesale side of Java Café’ but carried the same theme that showcased the farmers.
The professionally designed displays, signage and packaging were used to promote the Java Café’ Select brand in corporate offices, local gas stations and nearby coffee shops. A challenging but rewarding project as we all learned a lot in the process.